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Talk Shop

Hi.

We love talking shop, and believe the best work always starts with just that. Open, honest, enthusiastic and passionate conversations about the thing that interests you the most. If you’d like to kick off a conversation, we’d love to hear from you.

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Talk It.

ShopTalk London started with a pub conversation after work. One of hundreds of conversations where we found ourselves talking shop.

Those conversations have taken us on some amazing adventures, from part-owning a pub in Mayfair to the international terminal at SFO, to wearing hard hats planning exciting new start-up projects.

We love the entrepreneurial spirit and surround ourselves with people who have it in abundance. Whether you’re a start-up, a challenger or an industry giant looking to spark a change, we’d love to start a conversation. Let’s talk.

James & Paul

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James@shoptalklondon.com
Paul@shoptalklondon.com

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A festival
identity with
real roots

Services

Identity + Website Design

Client

Chase Distillery

The
Hook.

We worked with the Chase Distillery team to create a new brand identity for the 2019 re-launch of their Rock the Farm music festival. Tapping into the Chase family heritage of farming potatoes, the festival identity brings to life their earthy field-to-bottle production values and artisanal spirit. Our brand work was inspired by this craft and mirrors the company itself by placing the potato at the very heart of it. We even created a bespoke typeface in the process, ‘Spud Sans’.

The new identity really gets across that Chase is a from-scratch, home-grown operation. It conveys so much complex messaging but in a simple, unadulterated fashion. We’re confident that ShopTalk’s work will communicate very effectively who we are as a business to all the festival-goers.

James Chase

The
Build.

The bespoke typeface, Spud Sans, celebrates the potato and is completely ownable by Chase in their industry, with their heritage as potato farmers. The new font was developed using old-fashioned potato-printing techniques, before being refined digitally. The resulting alphabet has a truly homespun feel but is clean and clear-cut, so it can be used effectively across event & directional signage.

Talking
Points.

The main logos for Rock the Farm and Chase Cup are in a serif font to achieve stand-out, but have been given the potato-print texture to maintain brand cohesion. Spud Sans appears on posters, lanyards, digital platforms, promotional material and wayfaring signage. Collages on promotional posters introduce British iconography, including the Union Jack Flag, as well as images of musicians, mixologists and potato plants, bringing together all of the festival’s essential ingredients.