Arm Animation Communication

Our work with Arm has seen us do almost everything in the graphic design handbook, and that’s not been limited to things that sit still on a page. Last year Arm presented us with a new challenge – to design, storyboard and create a series of fully animated explainer videos for a selection of their products.

In order to translate Arm branding and iconography into motion graphics, we needed to develop a unique tone of voice that could be used throughout. How the graphics moved was just as important as how the graphics looked, so finding a balance that was engaging and fun, but also clear and informative, was key to the success of these videos.